Your brand is producing content, but may not be building an audience it owns. There’s a measurable difference between the two — and most brand leaders don’t have a clear picture of where they actually stand.
The Publisher Test scores your content maturity across seven dimensions and returns a prioritized roadmap for the next 90 days. Free. 12 minutes.
Approximately 12 minutes · Seven sections · Confidential · by Jeff Hallstead
Most brand content strategies are built around campaigns, not infrastructure. The ad budget runs, the audience disappears, and the cycle starts over.
I spent 20 years building the audience measurement systems that help the TV and advertising industry understand who was watching — and how viewing behavior translated to action. That work taught me that the gap between brands that rent audiences and brands that own them is real, measurable, and closable. The Publisher Test is designed to tell you exactly where your brand stands on that continuum.
Jeff Hallstead
Your blueprint takes one sitting.
Know exactly where your content strategy is strong and where it's leaking.
Seven dimensions — company, audience, content, distribution, operations, goals, and constraints — assessed in one structured pass.
A score that tells you where you stand — and how far you are from where you need to be.
Your Publisher Index™ score places you on a five-tier maturity scale and identifies the highest-leverage gap to close first.
A 90-day roadmap you can act on, not file away.
Named owners, month-by-month initiatives, and the risks worth escalating now.
Brands that stay in campaign mode keep spending without building an audience. Every dollar goes toward renting one that belongs to the platform the moment the budget stops. The Publisher Test tells you what it would take to change that.
Start with the free Publisher Test.
Answer seven sections and receive a scored executive dashboard, prioritized recommendations, and a sequenced 90-day roadmap.